ASTON MARTIN RACING HACKETT POLO – RED
It is tempting to call the story of Hackett London a rags-to-riches tale straight out of a children’s book of fairy tales. The company’s founder, Jeremy Hackett, started his business selling second-hand British clothing on London’s Portobello Road market in 1979; today Hackett London has shops in over 131 locations including an imposing new store on Regent’s Street.
Hackett Aston Martin Racing Polo Shirt
The difficulty is that Hackett has never dealt in rags. From the very beginning, Jeremy Hackett set himself apart from his competitors by his impressive knowledge of immaculately tailored, British-made clothing. Mr. Hackett would sift through piles of second-hand clothing to find his gems, which were as-good-as-new Saville Row suits and tailored pieces that epitomized the heights of British clothing. People would queue around the block on a Saturday morning for a chance to get to the Hackett stall, and by 1983 Mr. Hackett had opened a full-time store in order to deal with his growing customer base.
Aston Martin Racing Polo
Soon enough the supply could not keep up with the demand. With a growing clientele thirsty for his premium quality clothing, Mr. Hackett understood that he needed to manufacture his own line of clothing. Hackett London was truly born in 1985 when Jeremy Hackett designed a small range of clothing that replaced the second-hand pieces. The brand quickly won over its customers with its attention to the quality of its materials, the styling and—most importantly—the cut. By the early ‘90s, Hackett had redefined English preppy style, particularly with its iconic polo shirt which became instantly recognizable around the British capital and the rest of the British Isles.